One of the most valuable take-aways for Michelle was learning about Meta Business Suite, a one-stop shop used to manage marketing and advertising on Facebook and Instagram. “Brook taught us a lot about Meta, which was something that we wanted to learn. We’re now able to schedule posts, which is super cool since our post times are not during business hours.” The team now schedules social media posts one week in advance, often using recognized special days to generate engaging content–another tip from Brook.
Rose n Crantz celebrated the grand opening of its new location at 905 Copper Crescent in July, and Jesse, Jenna and Michelle credit the advice and support they received from Digital TBay with helping raise awareness of the event and make it a success. Says Jenna, “For our grand opening, Brook gave us some fantastic ideas for schedules, for promoting, for things to focus on that I wouldn't have even thought of. That made a huge difference in our planning.” Jesse agrees that these and other new social media strategies have made positive differences across the board. “I have been noticing results since the [Rose n Crantz] crew has been working with Brook and we're starting to put out more reels and a wider variety of content through our social media accounts. I'm seeing a steady increase in the number of followers. But more importantly, we're seeing a steady increase in the level of engagement with our content,” says Jesse.