Matt and Jarret Popowich’s brother Jordan, a police officer, started Industrial Athletics in 2017 in Westfort. The gym expanded once before outgrowing the spot by 2019, which is when Matt got involved. Their parents, Dan and Cathy, are also owners. “We bought a building on Frederica, renovated it and moved in, and have just been trying to grow it ever since,” says Popowich.
“It's a little bit of everything; it's a 24-hour gym. So you get a key and you have access whenever you want. There are classes, there are personal trainers. I think the bulk of our members just kind of do their own thing though,” Popowich explains.
Many of these members can be seen in Industrial Athletics’s ads. “Our members are really cool about being featured in ads. We can walk into the gym at any time, ask anyone in there if they're interested in being on camera, and always get a ‘yes!’! We've shot members dressed up in costumes, singing Christmas carols, running out in the snow. They're down for almost anything,” says Popowich. “We also run ads with trainer profiles, as well as promos and teasers for the clinics and group sessions we offer.”
A particular video showcasing yet another family member turned out to be Industrial Athletics’s most successful ad yet. “It’s a video profile on our 93-year-old grandfather, Jerry. It wasn't focused on talking about Industrial Athletics specifically; instead, it was advocating a healthy, active lifestyle in general. It proved to us that people want to hear stories. It's inspiring,” says Popowich.