Co-owner of Sociable Thunder Bay – visual storytelling, website development, events and more


Brook moved to Thunder Bay from Minnesota five years ago. Brook and Palash met when Brook was working at Confederation College as International Marketing Manager, and he was a student she hired to make a video. Together, they started Sociable—where they now both work full-time.


“[I] focus on taking [business owners] through the basics: how to implement and use a content calendar and scheduling tools to save time, and take the stress off. Also posting with a purpose and what that looks like: thinking about messaging and strategy, and getting into a routine. It can be done without getting super overwhelmed. Coming up with ideas is the fun part, and I tell them it’s going to be a lot of work. After these sessions, it’s so nice to see lightbulbs go off and this new inspiration.” 

Favourite way to support business owners

“I’ve been talking to a lot of businesses that are new … and as any business owner knows, that is a super overwhelming stage to be in—you know what you want to do, but how do you get started, and where do you start when you have a hundred things to do? It feels really good to have people say that they’ve been super stuck and now they’re really motivated to get going and try some of these new things. That makes me feel really good and excited about doing this.”

Loving local

“Sometimes all that you need are words of encouragement, and knowing you’re not alone! Other entrepreneurs and businesses are a great support system; that goes to show the type of people in Thunder Bay.”